Privacy by design
Blueprint was built with privacy as a foundational design constraint — not an afterthought.
From the start, we designed our audience approach to avoid prediction, inference, and the use of consumer data tied to health.
Why privacy matters now
As state privacy laws evolve and enforcement increases, many traditional health audiences are becoming harder to justify and even harder to activate on a national scale.
Approaches that rely on inferring health status from behavior create risk and complexity, especially in sensitive categories like specialty and rare disease.
What Blueprint avoids
Blueprint audiences are built without:
Predictive models or lookalikes
Consumer data
Individual-level health inference
What this means for campaigns
Because Blueprint avoids inference-based targeting, our audiences are designed to operate across all 50 states without carving out specific geographies.
That means simpler planning, fewer exclusions, and more consistency for national campaigns.