Why we built Blueprint
Blueprint was created to solve a problem we kept seeing in healthcare advertising.
The audiences that matter most — specialty and rare disease — are the ones traditional approaches struggle to reach.
The problem
For years, healthcare audiences have been built using predictive models and consumer behavior data.
In low-prevalence patient populations, those methods break down. They miss real patients and introduce unnecessary risk.
Our approach
Blueprint takes a different approach — one rooted in measurement, not prediction.
We believe privacy and performance are not tradeoffs. When audiences are built without guessing or inferring individual health status, they become both safer and more accurate.
Built by healthcare advertising veterans
Blueprint was founded by operators with deep experience in healthcare advertising, data, and privacy.
Jeremy Mittler
Co-Founder & CEO
20 years at the intersection of healthcare, data, and advertising. Focused on building privacy-safe data solutions that drive real-world impact.
Azim Sonawalla
Co-Founder & CTO
Ad tech engineer and product leader with deep expertise in data architecture, identity resolution, and secure integrations.